Scott is a third-generation florist, having grown up in Linda's family business, and since maintaining a presence in his brother Matthew's floristry academy. Scott has been developing websites for 15 years - it was a lack of choices for florists at the time that sparked Scott to begin pursuing web development, seeking to establish solutions that work specifically for florists. Scott also specialises in WordPress plugin development, being a regular contributor to both the WordPress Plugin Repository, and GlotPress.

Linda is a second-generation florist with over 45 years' experience, and continues to lecture in floristry. Having been an industry leader on a national level throughout the 1990s and 2000s, Linda's wealth of knowledge gives us an opportunity for unique perspective. With over 20 years experience as a small business owner herself, Linda is passionate about helping small businesses thrive. Linda specialises in development of websites specifically for florists.